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How to Let Kids Dream Without Losing Sight of Reality: A Practical Guide to Encouraging Risk, Resilience, and Honest Support

by Baby Kid Squad 30 Sep 2026

Table of Contents

  1. Key Highlights:
  2. Introduction
  3. The dinner-table test: why ordinary moments matter
  4. When protection becomes control: how caution can stifle curiosity
  5. The virtue of wrong turns: exploration as strategy
  6. The mechanics of encouraging: how to respond and why it matters
  7. Teaching resilience: recovering from disappointment without shame
  8. Financial lessons through play: practicality without dampening wonder
  9. When honesty is non-negotiable: safety, legality, and ethics
  10. Modeling risk: adults as mirrors and maps
  11. The social mirror: how peers and media shape responses to dreams
  12. From encouragement to coaching: how support changes as children age
  13. Designing safe-to-fail experiments: a template parents can use
  14. Common pitfalls and how to avoid them
  15. Everyday language that supports growth
  16. Resurrection: what happens after a dream dies
  17. Cultural signals worth resisting
  18. A playbook for parents: daily habits that cultivate balanced courage
  19. What to do when others undermine encouragement
  20. When professionals should be involved
  21. Measuring progress without killing the dream
  22. Real-world examples that illustrate the balance
  23. Ethical and emotional dimensions of parenting choices
  24. Conclusion: cultivating courage that endures
  25. FAQ

Key Highlights:

  • Small moments of encouragement or dismissal—like a dinner-table reaction to a child’s Pokémon card or a question about the NBA—shape a child’s willingness to take risks and recover from setbacks.
  • Balancing candid realism with supportive curiosity builds resilience: use experiments, scaffolded goals, and process-focused praise to let children test boundaries without being crushed by failure.
  • Parents should model prudent risk-taking, teach practical skills (financial literacy, project planning), and create structured “safe-to-fail” environments so dreams can evolve into meaningful learning.

Introduction

A four-year-old leans over a plastic sleeve, cradling a Pokémon card like a talisman. His grin says he has discovered treasure; the rest of the table supplies immediate, practical reasons the treasure might be imaginary—edges must be pristine, sales channels must exist, valuation depends on condition. The boy’s smile drains. A sibling insists they were only trying to “be realistic.” A parent catches herself, aware she often wraps encouragement in caution tape.

These domestic vignettes repeat in kitchens, car rides, locker rooms, and classrooms. Children bring small wonders and large ambitions to the people closest to them. The reactions they receive determine whether those wonderings become experiments, private daydreams, or quietly surrendered possibilities. Parenting oscillates between two legitimate impulses: protect your child from harm and teach them how to live reasonably. The challenge lies in letting children make mistakes that matter, then recover and grow.

This article lays out why honoring enthusiasm matters, where realism should intervene, and how to do both without squashing curiosity. It draws on observable patterns in family life, psychological concepts about motivation and learning, and practical steps parents can take tomorrow to transform disappointment into durable competence.

The dinner-table test: why ordinary moments matter

Parents often underestimate the imprint of small interactions. The way a family responds to a child’s claim—“I could make hundreds of dollars from these cards!”—teaches rules about risk, worth, and permission.

Children learn socially. If a parent or sibling responds by enumerating reasons a dream won’t work, the child absorbs a script: “Enthusiasm invites correction.” If instead the reaction is curiosity—“Tell me how you found that value”—the child acquires a different script: “My ideas deserve investigation.” Neither approach guarantees success, but one invites experimentation; the other nudges toward self-censorship.

Consider these common patterns:

  • The immediate reality check. This often comes from a place of care. Family members want to spare a child disappointment and imagine themselves as the responsible adult preventing avoidable pain.
  • The comparative moment. A parent recalls their own stumbles or the superiority of others and uses those memories to warn the child, frequently communicating limits rather than possibilities.
  • The rescuing correction. A sibling or parent supplies instructions that close the door on exploration—what to do, what will fail, how things “actually” are.

Each choice changes the child’s future choices. A child frequently told “be realistic” will play it safe. A child repeatedly given permission to test ideas, with appropriate boundaries, practices recovery after setbacks and develops entrepreneurial habits: experimentation, iteration, and reframing failure.

Relatively harmless home moments—card valuations, dreams of professional sports, or whispers about auditioning for a school play—become training grounds for bigger decisions. Treat them as such.

When protection becomes control: how caution can stifle curiosity

Parents have at least two responsibilities that sometimes pull in opposite directions. They must reduce harm and prepare children for an unpredictable world. When the protective impulse overshadows the preparatory one, children learn to avoid risk rather than navigate it.

Two consequences follow:

  • A fragility of confidence. If a child’s enthusiasm is routinely tempered by practicality, they are less likely to volunteer for fear of failure. They learn to measure themselves against hypothetical outcomes rather than exploring their capacities.
  • A narrowing of ambition. Dreams contract to fit safety nets. The child learns to pick achievable targets rather than stretch goals that require perseverance.

The protective instinct often springs from real threats. Not every dream is reasonable—some choices carry material, legal, or physical risk that must be curtailed. The question is how to do that without extinguishing the essential ability to imagine and test. The distinction matters: redirecting a child’s aspiration toward a safer but still meaningful path differs from shutting down exploration out of fear.

Parents who insist on absolute realism often miss the educational value of failure. The child who loses a trivial bet or an audition learns to cope. The child who is forbidden from trying never practices resilience. Over time, the latter misses the subtle lessons embedded in failure: how to analyze what went wrong, how to persist, and how to pivot.

Parents who habitually limit dreams should ask: Am I protecting my child from real, immediate harm, or am I shielding myself from the discomfort of their stumble?

The virtue of wrong turns: exploration as strategy

“Be like the fox who makes more tracks than necessary, some in the wrong direction.” That line captures a developmental truth: exploration requires false starts. Many adult careers, enterprises, and creative achievements arise from trial, error, and redirection. The alternative—deciding once and for all at an early age where a child will end up—robs them of the opportunity to discover an engagement that sustains effort for years.

Three practical reasons to value wrong turns:

  1. Calibration of interests. Children often conflate novelty with calling. Trying different activities helps them see what attracts sustained attention. Soccer at age eight might be a fling; at fourteen it may become a vocation. Conversely, early enthusiasm can peter out, which is also a useful data point.
  2. Skill accumulation through varied practice. Each “wrong direction” builds transferable skills—teamwork from a soccer team, stamina from running, public speaking from a drama class. These skills feed later pursuits in unexpected ways.
  3. Psychological resilience. Facing and recovering from small failures builds tolerance for uncertainty and disappointment. These responses become the scaffolding for larger achievements.

Real-world examples:

  • A teenager aiming for professional sports may never reach the top league, but the discipline of sports can open scholarships and instill goal-setting habits that transfer to other arenas.
  • A young person who starts a modest online shop selling collectibles might discover an interest in marketing, supply-chain logistics, or product design—fields they would not have encountered otherwise.
  • An adult who once tried theater as a child but abandoned it may later bring performance skills to leadership roles that require presentation and empathy.

Smart parenting is not a binary between full-risk and full-protection. It’s about designing low-cost experiments that let children explore without catastrophic consequences.

The mechanics of encouraging: how to respond and why it matters

Words shape behavior. The immediate language a parent uses at the moment of a child’s claim matters more than the number of encouraging speeches offered across time.

Adopt these conversational moves:

  • Ask for specifics. “How did you figure out the value?” prompts the child to articulate process and evidence. That cultivates analytical habits.
  • Invite a mini-experiment. “If we wanted to sell one, where could we try?” turns a claim into a plan. It also teaches about market testing and small-scale consequences.
  • Use process praise. Praise the method rather than the fixed attribute: “You researched that—good work,” rather than “You’re so smart.” Process praise fosters a growth orientation: effort can change outcomes.
  • Offer conditional reality checks. Where necessary, explain constraints with a follow-up question: “There might be challenges—do you want to work on them and see what happens?” This frames realism as a shared problem to solve rather than a veto.

A brief scene: a child says they’ll be in the NBA. A canned “you can do it” or “that’s impossible” is unhelpful. Instead:

  • Ask about current practice and goals.
  • Suggest a short-term, measurable objective (improve free-throw percentage by X in three months).
  • Help create an accountability structure (practice schedule, coach feedback).
  • Revisit the dream with periodic, honest check-ins.

That approach nurtures agency. The child learns to convert aspiration into action, and to assess progress without feeling judged.

Teaching resilience: recovering from disappointment without shame

Failure stings. The question is whether it sticks. Too often parents conflate support with rescuing—the impulse is to remove pain rather than to teach recovery.

Resilience requires:

  • Emotional validation. When a child fails, acknowledge the feeling: “That must hurt.” This legitimizes emotion without endorsing avoidance.
  • Cognitive reframe. Help the child analyze what went wrong: “What part didn’t work? What could we try differently?” Turn the failure into data.
  • Tactical next steps. Create a short, specific plan for recovery or iteration. Break the next attempt into manageable pieces.
  • A narrative of growth. Model stories of failure and recovery from your life. Share an instance when you failed and what you learned. The child gains a template for change.

Create rituals that transform setbacks into formative moments:

  • Debrief after a failed attempt using a simple three-question routine: What happened? What did you learn? What’s one small thing you’ll do next?
  • Celebrate the attempt, not the result. Reward courage and process.
  • Maintain a “failure bookshelf” where family stories of setbacks and comebacks are recorded. This makes resilience communal and normal.

Practices like these detach shame from failure. Shame says, “I am bad.” These rituals teach that failures are events with causes and solutions.

Financial lessons through play: practicality without dampening wonder

The Pokémon card episode exposes a teachable moment about value, condition, and markets. Financial literacy need not be joyless; it can be an extension of curiosity.

When a child discovers a potentially valuable item:

  1. Treat it as a project. Help them research: definitions of condition, platforms for sale, fees, shipping costs, and buyer protection.
  2. Turn the process into arithmetic. Show them what sales net after fees. If the card sells for $300 and shipping plus fees is $30, what remains?
  3. Let them own a portion of the proceeds. This teaches resource allocation—saving, spending, and charitable giving.
  4. Encourage record keeping. Tracking sales, expenses, and profit is both practical and empowering.

This approach reframes “realism” as a shared investigation rather than a dampening voice. The child learns market mechanics, risk assessment, and the relationship between condition and value, all while keeping the joy of discovery intact.

When honesty is non-negotiable: safety, legality, and ethics

Not all dreams are equivalent. Parents must intervene decisively when a child’s desire risks physical harm, legal problems, or ethical compromises.

Clear, non-negotiable boundaries:

  • Physical safety: No participation in activities that pose clear, immediate danger without extensive training and supervision.
  • Legal or ethical risk: Prohibit actions that break laws or moral norms.
  • Mental health concerns: If a pursuit exacerbates anxiety or depression, pause and reassess with professional input.

How to say no with care:

  • State the reason plainly: “I won’t let you do X because it’s dangerous.”
  • Offer alternatives: “If you enjoy the thrill, we can try supervised rock-climbing lessons.”
  • Involve the child in safer planning: “What part of X excites you? Can we recreate that in a safer way?”

A candid refusal that creates a path forward preserves the child’s agency. It also teaches practical problem-solving: not all desires are achievable as-is, but aspects of them can often be pursued safely.

Modeling risk: adults as mirrors and maps

Children learn most from action, not instruction. Parents who model thoughtful risk-taking give their children templates for how to test boundaries.

Practical modeling examples:

  • Share your projects openly. Let children see your planning, setbacks, and revisions. If you apply for a course or start a hobby, talk about the work and the uncertainties.
  • Demonstrate financial prudence in public. Let them see you research purchases, budget for goals, and accept losses if needed.
  • Take manageable risks together. Start a small family enterprise like a lemonade stand or a neighborhood service. Let kids experience market feedback in a controlled environment.

Transparent adult behavior shifts the family norm. Risk becomes a normalized feature of life rather than a spectacle to be avoided or ridiculed.

The social mirror: how peers and media shape responses to dreams

Televised auditions, online critiques, and social media snapshots have altered the stakes of failure. A cringe-worthy clip can become a spectacle overnight, amplifying fear of public failure.

Parents should help children:

  • Separate healthy risk from attention-seeking. Some pursuits aim for validation rather than growth.
  • Practice low-stakes exposure. Before auditioning for a national show, perform for trusted friends. Build tolerance for feedback.
  • Develop a private-to-public path. Test ideas in private or small groups before broadcasting them widely.

Discuss media culture openly. Talk about how viral attention can amplify humiliation and how many highly edited “success stories” obscure long periods of practice and failure.

From encouragement to coaching: how support changes as children age

Younger children often need permission to explore; older kids and teens require coaching toward competence.

Effective coaching practices:

  • Shift from permission to partnership. Encourage older children to take ownership of the plan: set goals, measure progress, and adjust.
  • Teach planning skills. Break long-term dreams into quarterly or monthly goals. Help them identify milestones.
  • Connect efforts to broader consequences. Discuss time, money, and opportunity costs without moralizing.
  • Facilitate mentorship. Help your teen find coaches, teachers, or professionals who can provide task-specific feedback.

As autonomy grows, parents should offer scaffolding rather than prescriptions. The aim is to move from “You can try” to “Here’s how you test and measure your progress.”

Designing safe-to-fail experiments: a template parents can use

A repeatable method makes guidance less arbitrary and more educational. Use this five-step template to help children test a dream:

  1. Clarify the claim. What is the aspiration in one sentence?
  2. Define the smallest test. What minimal action will reveal whether the claim has potential? (e.g., join a team, apply for a scholarship, conduct a small sale)
  3. Set a time and measure. How long will you try, and what metric will indicate progress?
  4. Create safety parameters. What is off-limits? What supports will the parent provide (time, money, transportation, coaching)?
  5. Debrief and decide. After the set time, review outcomes, lessons, and next steps.

This framework treats dreams as hypotheses to be tested. It preserves wonder while teaching accountability.

Common pitfalls and how to avoid them

Parents who want to balance realism and encouragement can fall into predictable traps:

  • Overcorrection: Swinging from unbridled enthusiasm to immediate dismissal. Maintain a middle path using the safe-to-fail template.
  • Premature specialization: Pressuring a child to specialize too early removes beneficial breadth. Encourage variety through middle school and high school.
  • Rewarding outcome instead of effort: Praise processes, not innate talent. Emphasize strategies and persistence.
  • Paralyzing fear of failure: Model recovery through small, public risk-taking. Normalize mistakes at home.

Avoid these traps through systems: scheduled debriefs, process-focused praise rituals, and family experiments that institutionalize learning from failure.

Everyday language that supports growth

Words matter. Replace phrases that close doors with those that open possibilities.

Harmful patterns:

  • “Be realistic.” (Shuts down imagination.)
  • “You’re not that good.” (Creates shame.)
  • “Don’t embarrass yourself.” (Promotes avoidance.)

Productive alternatives:

  • “Tell me how that could work.” (Invites investigation.)
  • “What’s one thing you can try this week?” (Breaks goal into action.)
  • “I’m proud you tried. What would you do differently?” (Combines validation with reflection.)

These small linguistic shifts change the culture around risk-taking.

Resurrection: what happens after a dream dies

When a dream ends, grief and relief can coexist. Parents frequently imagine death as an end. The term “practice resurrection” reframes endings as incubators for new growth.

What resurrection looks like in practice:

  • Salvaging skills. Recognize what competencies the child developed and how they transfer.
  • Reframing identity. Replace “I failed” with “I tried; I learned X.”
  • Generating new directions. Use the experience as a springboard: interest in sports might convert to physical therapy; a failed audition might lead to stagecraft tech work.

Parents can help by cataloging gains with the child. Make lists: skills gained, people met, habits formed. This inventory prevents unnecessary loss of identity and keeps a forward trajectory.

Cultural signals worth resisting

Modern culture often prizes visible winners and ridicules losers. Reality shows and social feeds can make failure feel public and final. Resist cultural pressure by emphasizing competence-building over spectacle.

Family practices to counter culture:

  • Celebrate quiet improvements. Reward consistency rather than viral moments.
  • Keep private failures private until the child is ready to narrate them.
  • Promote curiosity over competition. Foster environments where siblings can be collaborators rather than critics.

These practices cultivate intrinsic motivation instead of performative success.

A playbook for parents: daily habits that cultivate balanced courage

Adopt these daily and weekly habits to create a home culture that respects both dream and reality:

Daily:

  • Ask one question that prompts investigation: “How would you test that idea?”
  • Offer one piece of process praise: “I liked how you researched that.”

Weekly:

  • Run a family debrief of one experiment—success or failure—and record what was learned.
  • Allocate a small “failure fund” for low-stakes ventures (materials, entry fees, supplies).

Monthly:

  • Review long-term goals and adjust timelines together.
  • Arrange a mentor meeting or skills clinic to build competence.

Yearly:

  • Reflect on a growth narrative: what risks were taken, what was learned, and how identities shifted.

Consistency turns isolated moments into enduring habits.

What to do when others undermine encouragement

Siblings, friends, or other adults may temper a child’s hope. Intervene without escalating conflict. Use the moment as a teaching opportunity for the child and a corrective conversation with the sibling.

Steps to respond:

  • Validate the child’s feeling publicly: “It stung when they said that.”
  • Redirect the sibling privately: “You can help by asking what the plan is instead of pointing out problems immediately.”
  • Teach conversational scripts the child can use: “Thanks for your input. I want to test it for three weeks and then share what I find.”

Equip children with responses so they don’t internalize discouraging remarks as permanent truths.

When professionals should be involved

Sometimes a child’s pursuit reveals deeper issues: obsessive behaviors, anxiety, or a pattern of high-risk choices. Consult professionals when:

  • A pursuit significantly impairs school performance, sleep, or relationships.
  • The child shows extreme distress when blocked from a pursuit.
  • Attempts to create safety parameters are repeatedly violated.

Therapists, school counselors, and coaches can provide structure and impartial assessment.

Measuring progress without killing the dream

Metrics matter, but not all metrics are created equal. Choose indicators that reflect learning and effort rather than only outcomes.

Helpful metrics:

  • Time invested on deliberate practice.
  • Incremental improvements (e.g., increased practice duration, technical skill gains).
  • Quality of feedback integrated into the next iteration.

Avoid vanity metrics (social media likes, early financial windfalls) that can distort the meaning of success.

Real-world examples that illustrate the balance

  • A middle-schooler dreams of being an entertainer. Parents coach them through open mics at local community centers before larger auditions. They track improvements in stage presence and solicit mentor feedback. When auditions fail, the family reframes the experience as portfolio-building.
  • A high school student wants to launch an online store. Parents help them create a small inventory, set up basic accounting, and run one test sale. Profit margins teach pricing and customer service. The business never scales, but the student discovers a passion for design and joins a university program in marketing.
  • A child imagines the NBA. The family converts the dream into fitness, skill-building, and recruiting intelligence. The teen fails to make elite teams but earns a scholarship in athletics or uses the discipline to excel academically.

These cases show that even when original dreams do not materialize, the process yields meaningful outcomes.

Ethical and emotional dimensions of parenting choices

Parents face moral choices when they weigh the emotional cost of disappointment against the value of learning. The ethical stance advocated here is respect for the child’s agency, bounded by adult responsibility for safety and reasonable stewardship.

Key principles:

  • Honor autonomy within age-appropriate limits.
  • Balance short-term emotional comfort with long-term competence.
  • Teach accountability: dreams require work, and adults can facilitate that work without doing it for the child.

These ethical commitments ask parents to tolerate temporary discomfort for the sake of durable growth.

Conclusion: cultivating courage that endures

Dreams deserve investigation, not immediate dismissal. Reality matters, but so does the right to try. When parents offer curiosity, scaffolded experiments, and compassionate honesty, children learn to balance aspiration with practicality. They practice resurrection: turning the death of an idea into the birth of a new one.

That balance is not easy. It requires patience, humility, and a willingness to narrate one’s own stumbles. It also demands a home culture that celebrates process over polish. The dinner table, the bedtime conversation, the small market test—all are laboratories for a child’s future capacity to dream, act, and recover.

FAQ

Q: How do I know when to encourage and when to redirect? A: Distinguish between dreams that pose immediate harm and those that can be tested safely. Encourage investigation for pursuits with low risk and high learning potential. Redirect when physical safety, legal issues, or serious mental health risks are involved. Use a small experiment framework to convert many aspirations into time-limited tests rather than permanent verdicts.

Q: Will letting children fail damage their confidence? A: Not if failure is framed and processed constructively. Emotional validation, numeric or behavioral debriefing, and concrete next steps prevent long-term damage. Confidence built on repeated small recoveries is more durable than confidence protected from all adversity.

Q: How do I stop being the parent who always says “be realistic”? A: Swap vetoes for questions. Replace “be realistic” with “how would you test that?” or “what’s one small thing you can try this week?” That shifts the family dynamic from judgment to joint inquiry.

Q: What are practical steps to teach financial realism without ruining the fun? A: Treat financial curiosity as a project: research, cost accounting, and small sales. Let children keep a portion of proceeds and make choices about saving versus spending. Use tangible exercises—calculating shipping and marketplace fees—to make abstract realities concrete.

Q: My teenager insists on a career path that seems unlikely. How much should I push back? A: Offer coaching rather than opposition. Help them construct a plan with measurable milestones, alternate pathways, and fallback skills. Encourage mentorship and real-world testing before major investments. Support autonomy while ensuring practical contingency planning.

Q: How do I handle other adults or kids who dismiss my child’s dreams? A: Validate your child publicly, correct the dismissive party privately, and teach your child response scripts. Promote a family norm of curiosity; give your child tools to carry conversations from critique into productive problem-solving.

Q: When should I seek professional help? A: Consult professionals if the pursuit causes severe distress, impairs daily functioning, or involves repeated boundary violations. Therapists and counselors can provide strategies for setting limits and treating underlying issues like anxiety or obsessive behaviors.

Q: Is it ever wrong to discourage a dream? A: It is appropriate to discourage pursuits that are illegal, dangerous, or exploitative. The goal should be to replace blunt discouragement with honest, constructive alternatives that honor the child’s interests while keeping them safe.

Q: What language should I avoid when talking to my child about dreams? A: Avoid phrases that shut down curiosity—“be realistic,” “don’t embarrass yourself,” or “you’re not that good.” These communicate permanent judgments rather than invitations to learn. Use questions and process-oriented observations instead.

Q: How can I model resilience effectively? A: Share your own failed attempts and the lessons learned. Take visible, manageable risks and narrate the outcomes. Participate jointly in small experiments with your child so resilience is practiced rather than preached.

By turning ordinary family moments into opportunities for inquiry and recovery, parents teach children how to dream responsibly and rebound courageously. The work is daily, mundane, and immeasurably consequential.

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  5. Responsibility of Website Visitors. Baby Kid Store has not reviewed, and cannot review, all of the material, including computer software, posted to the Website, and cannot therefore be responsible for that material's content, use or effects. By operating the Website, Baby Kid Store does not represent or imply that it endorses the material there posted, or that it believes such material to be accurate, useful or non-harmful. You are responsible for taking precautions as necessary to protect yourself and your computer systems from viruses, worms, Trojan horses, and other harmful or destructive content. The Website may contain content that is offensive, indecent, or otherwise objectionable, as well as content containing technical inaccuracies, typographical mistakes, and other errors. The Website may also contain material that violates the privacy or publicity rights, or infringes the intellectual property and other proprietary rights, of third parties, or the downloading, copying or use of which is subject to additional terms and conditions, stated or unstated. Baby Kid Store disclaims any responsibility for any harm resulting from the use by visitors of the Website, or from any downloading by those visitors of content there posted.
  6. Content Posted on Other Websites. We have not reviewed, and cannot review, all of the material, including computer software, made available through the websites and webpages to which babykidstore.com links, and that link to babykidstore.com. Baby Kid Store does not have any control over those non-Baby Kid Store websites and webpages, and is not responsible for their contents or their use. By linking to a non-Baby Kid Store website or webpage, Baby Kid Store does not represent or imply that it endorses such website or webpage. You are responsible for taking precautions as necessary to protect yourself and your computer systems from viruses, worms, Trojan horses, and other harmful or destructive content. Baby Kid Store disclaims any responsibility for any harm resulting from your use of non-Baby Kid Store websites and webpages.
  7. Copyright Infringement and DMCA Policy. As Baby Kid Store asks others to respect its intellectual property rights, it respects the intellectual property rights of others. If you believe that material located on or linked to by babykidstore.com violates your copyright, you are encouraged to notify Baby Kid Store in accordance with Baby Kid Store Digital Millennium Copyright Act ("DMCA") Policy. Baby Kid Store will respond to all such notices, including as required or appropriate by removing the infringing material or disabling all links to the infringing material. Baby Kid Store will terminate a visitor's access to and use of the Website if, under appropriate circumstances, the visitor is determined to be a repeat infringer of the copyrights or other intellectual property rights of Baby Kid Store or others. In the case of such termination, Baby Kid Store will have no obligation to provide a refund of any amounts previously paid to Baby Kid Store.
  8. Intellectual Property. This Agreement does not transfer from Baby Kid Store to you any Baby Kid Store or third party intellectual property, and all right, title and interest in and to such property will remain (as between the parties) solely with Baby Kid Store. Baby Kid Store, babykidstore.com, the babykidstore.com logo, and all other trademarks, service marks, graphics and logos used in connection with babykidstore.com, or the Website are trademarks or registered trademarks of Baby Kid Store or Baby Kid Store licensors. Other trademarks, service marks, graphics and logos used in connection with the Website may be the trademarks of other third parties. Your use of the Website grants you no right or license to reproduce or otherwise use any Baby Kid Store or third-party trademarks.
  9. Advertisements. Baby Kid Store reserves the right to display advertisements on your blog unless you have purchased an ad-free account.
  10. Attribution. Baby Kid Store reserves the right to display attribution links such as 'Blog at babykidstore.com,' theme author, and font attribution in your blog footer or toolbar.
  11. Partner Products. By activating a partner product (e.g. theme) from one of our partners, you agree to that partner's terms of service. You can opt out of their terms of service at any time by de-activating the partner product.
  12. Domain Names. If you are registering a domain name, using or transferring a previously registered domain name, you acknowledge and agree that use of the domain name is also subject to the policies of the Internet Corporation for Assigned Names and Numbers ("ICANN"), including their Registration Rights and Responsibilities.
  13. Changes. Baby Kid Store reserves the right, at its sole discretion, to modify or replace any part of this Agreement. It is your responsibility to check this Agreement periodically for changes. Your continued use of or access to the Website following the posting of any changes to this Agreement constitutes acceptance of those changes. Baby Kid Store may also, in the future, offer new services and/or features through the Website (including, the release of new tools and resources). Such new features and/or services shall be subject to the terms and conditions of this Agreement.
  14. Termination. Baby Kid Store may terminate your access to all or any part of the Website at any time, with or without cause, with or without notice, effective immediately. If you wish to terminate this Agreement or your babykidstore.com account (if you have one), you may simply discontinue using the Website. Notwithstanding the foregoing, if you have a paid services account, such account can only be terminated by Baby Kid Store if you materially breach this Agreement and fail to cure such breach within thirty (30) days from Baby Kid Store notice to you thereof; provided that, Baby Kid Store can terminate the Website immediately as part of a general shut down of our service. All provisions of this Agreement which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.
  15. Disclaimer of Warranties. The Website is provided "as is". Baby Kid Store and its suppliers and licensors hereby disclaim all warranties of any kind, express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose and non-infringement. Neither Baby Kid Store nor its suppliers and licensors, makes any warranty that the Website will be error free or that access thereto will be continuous or uninterrupted. You understand that you download from, or otherwise obtain content or services through, the Website at your own discretion and risk.
  16. Limitation of Liability. In no event will Baby Kid Store, or its suppliers or licensors, be liable with respect to any subject matter of this agreement under any contract, negligence, strict liability or other legal or equitable theory for: (i) any special, incidental or consequential damages; (ii) the cost of procurement for substitute products or services; (iii) for interruption of use or loss or corruption of data; or (iv) for any amounts that exceed the fees paid by you to Baby Kid Store under this agreement during the twelve (12) month period prior to the cause of action. Baby Kid Store shall have no liability for any failure or delay due to matters beyond their reasonable control. The foregoing shall not apply to the extent prohibited by applicable law.
  17. General Representation and Warranty. You represent and warrant that (i) your use of the Website will be in strict accordance with the Baby Kid Store Privacy Policy, with this Agreement and with all applicable laws and regulations (including without limitation any local laws or regulations in your country, state, city, or other governmental area, regarding online conduct and acceptable content, and including all applicable laws regarding the transmission of technical data exported from the United States or the country in which you reside) and (ii) your use of the Website will not infringe or misappropriate the intellectual property rights of any third party.
  18. Indemnification. You agree to indemnify and hold harmless Baby Kid Store, its contractors, and its licensors, and their respective directors, officers, employees and agents from and against any and all claims and expenses, including attorneys' fees, arising out of your use of the Website, including but not limited to your violation of this Agreement.
  19. Miscellaneous. This Agreement constitutes the entire agreement between Baby Kid Store and you concerning the subject matter hereof, and they may only be modified by a written amendment signed by an authorized executive of Baby Kid Store, or by the posting by Baby Kid Store of a revised version. Except to the extent applicable law, if any, provides otherwise, this Agreement, any access to or use of the Website will be governed by the laws of the state of California, U.S.A., excluding its conflict of law provisions, and the proper venue for any disputes arising out of or relating to any of the same will be the state and federal courts located in San Francisco County, California. Except for claims for injunctive or equitable relief or claims regarding intellectual property rights (which may be brought in any competent court without the posting of a bond), any dispute arising under this Agreement shall be finally settled in accordance with the Comprehensive Arbitration Rules of the Judicial Arbitration and Mediation Service, Inc. ("JAMS") by three arbitrators appointed in accordance with such Rules. The arbitration shall take place in San Francisco, California, in the English language and the arbitral decision may be enforced in any court. The prevailing party in any action or proceeding to enforce this Agreement shall be entitled to costs and attorneys' fees. If any part of this Agreement is held invalid or unenforceable, that part will be construed to reflect the parties' original intent, and the remaining portions will remain in full force and effect. A waiver by either party of any term or condition of this Agreement or any breach thereof, in any one instance, will not waive such term or condition or any subsequent breach thereof. You may assign your rights under this Agreement to any party that consents to, and agrees to be bound by, its terms and conditions; Baby Kid Store may assign its rights under this Agreement without condition. This Agreement will be binding upon and will inure to the benefit of the parties, their successors and permitted assigns.
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