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How Zenni Optical Made Prescription Glasses Affordable: A Practical Guide to Buying Stylish, Inexpensive Lenses Online

by Baby Kid Squad 22 Jul 2026

Table of Contents

  1. Key Highlights:
  2. Introduction
  3. Why low-cost online eyewear matters now
  4. How the online ordering process works—and what you need before you click
  5. Prescription details: reading and entering your prescription correctly
  6. Lens types and coatings: what matters for different users
  7. Finding the right frame: fit, material, and face shape
  8. Virtual try-on, photos, and the limitations of remote fitting
  9. Returns, warranties, and quality control: what to expect with online purchases
  10. How Zenni compares with in-store opticians and other online brands
  11. Practical scenarios and user profiles
  12. Tips to reduce returns and increase satisfaction
  13. Caring for low-cost frames and lenses
  14. Final recommendations and a short purchasing checklist
  15. FAQ

Key Highlights:

  • Zenni Optical offers prescription frames with lenses starting well below $40, making multiple pairs affordable and turning eyewear into a fashion accessory rather than a single costly purchase.
  • Accurate prescription details and pupillary distance (PD) are essential when ordering online; use virtual try-on tools and measure frame dimensions to ensure a proper fit.
  • Choose lens materials, coatings, and fitting options deliberately—high-index lenses, anti-reflective and blue-light coatings, and progressive-fitting heights affect comfort and price.

Introduction

Prescription eyewear used to be a single high-stakes purchase: pick one pair, expect to wear it for years, and pay prices that could rival a small appliance. That model still exists at many traditional optical shops, where designer frames and in-office services push retail totals into the hundreds. Zenni Optical flipped that script by selling complete prescription glasses for a fraction of the typical cost. A basic pair with lenses can start under $40 and, in some finds, adult frames with prescription lenses have been available for under $20. That changes how people think about eyewear.

Affordability alone does not make a product useful. For an online-only eyewear company, quality control, fit, prescription accuracy, and the ordering process matter more because you don’t sit in a chair with a technician making fine adjustments. This guide walks through what to expect from Zenni, how to prepare before you order, which lens and frame choices matter most, and how to avoid the common pitfalls that trip up first-time online buyers. Readers will gain practical steps for measuring PD, reading prescriptions, selecting frames to match face shape and lifestyle, and balancing cost with features like anti-reflective coatings, high-index lenses, progressive fittings, and blue-light filters.

Whether you want a “work” pair, a bold frame for nights out, a spare to keep in a travel bag, or a budget-friendly backup for kids, online options have transformed eyewear from a once-in-a-few-years chore into an everyday accessory choice. This article explains how to take full advantage of that shift without sacrificing vision, comfort, or style.

Why low-cost online eyewear matters now

Two developments created space for low-cost, direct-to-consumer eyewear companies. First, improvements in lens manufacturing and digital surfacing have lowered production costs for prescription optics without sacrificing clarity. Second, e-commerce has reduced overhead associated with maintaining physical stores and optical labs on site. Zenni leverages both trends: a lean online operation combined with mass production to deliver prescriptions at prices that radically undercut traditional channels.

The practical effect is simple. When one pair costs $400 at an optometrist’s shop, many people limit themselves to a single utilitarian frame. When several pairs cost under $40 each, consumers can diversify: a comfortable, everyday frame for work, a bold or colorful pair reserved for special occasions, blue-light blockers for long screen sessions, and a rugged travel pair that doesn’t cause heartache if scratched or sat on. That freedom reshapes purchasing decisions, turning eyewear into another element of personal style rather than a costly necessity.

Zenni’s model also appeals to budget-conscious parents and people with active lifestyles. Kids break glasses. Travelers lose them. A low-cost replacement that still accommodates a correct prescription reduces stress and expense.

How the online ordering process works—and what you need before you click

Ordering glasses online requires accurate information and some measurements you may not have memorized. Prepare these items before you place an order:

  • A valid, up-to-date prescription. Optical prescriptions typically include values for each eye labeled OD (right) and OS (left). Look for Sphere (SPH), Cylinder (CYL), Axis, and Add (for bifocals/progressives). Prescriptions usually expire after a set period—check local regulations and your optometrist’s advice.
  • Pupillary distance (PD). PD measures the distance between your pupils in millimeters and ensures the optical center of each lens lines up with your eyes. PD is not always printed on prescriptions, so you may need to request it from your provider or measure it at home.
  • Any specific fitting heights required for progressive or bifocal lenses. Progressives require a vertical measurement from the lens’s top to the center of your pupil when wearing the frame. Online retailers usually instruct how to measure or may request that you upload a photo.
  • Clear, well-lit photos for virtual try-on or remote fitting tools if the retailer offers them.

Virtual try-on features have improved rapidly. They let you preview frames using your phone or webcam and can give a realistic sense of proportion and style. Still, virtual tools cannot measure comfort, nose pressure, or temple length precisely. Use frame measurements provided on the product page—bridge width, lens width, and temple length—so you can compare them to glasses you already own.

Measure PD at home if necessary. The simplest method uses a millimeter ruler and a mirror: stand about 8–12 inches from the mirror, hold the ruler across the bridge of your nose, look straight ahead, and measure from the center of one pupil to the center of the other. Another method is to have a friend measure with the ruler while you look at a distant object. Smartphone apps and some online retailers offer PD measurement tools using your camera; test these against a professional measurement if possible.

Use the PD this way: if your PD is 63 mm, split it into monocular PDs—usually 31.5 mm for each eye if the pupils are centered. Some prescriptions or frames require a monocular PD for more precise alignment.

Prescription details: reading and entering your prescription correctly

Prescription errors are the most common cause of returned or uncomfortable eyewear. Learn how to read your prescription and enter it verbatim into the online form.

Key prescription elements:

  • Sphere (SPH): Indicates nearsightedness (negative numbers) or farsightedness (positive numbers). The greater the absolute value, the stronger the prescription.
  • Cylinder (CYL) and Axis: CYL shows the degree of astigmatism; Axis indicates the orientation in degrees (1–180). If your prescription lists “DS” or “plano” in place of CYL, you likely have no astigmatism.
  • Add: The additional magnifying power for bifocals or progressives used for close work. This is often the same for both eyes and appears as “ADD +2.00,” for example.
  • Pupillary Distance (PD): Given as a single distance (e.g., 63 mm) or as two monocular measures (e.g., 31.5 / 31.5).

When entering the prescription into an online form, type every value exactly. If the form asks whether your prescription is “OD/OS” or “right/left,” be sure to match the same orientation. If something in the online interface doesn’t align with the fields on your prescription—such as missing a field for axis or cylinder—contact customer support for guidance rather than guessing.

If you wear progressive lenses and the online retailer offers them, you will likely need to provide frame-specific fitting information such as the frame’s A measurement (vertical lens height) and a fitting height (distance from the top of the lens to your pupil center). These measurements allow the lab to position the progressive corridor correctly.

Lens types and coatings: what matters for different users

The lens is where budget decisions matter most. Understanding options will help you match features to needs without paying for unnecessary extras.

Common lens choices:

  • Standard plastic (CR-39): Affordable and common for mild-to-moderate prescriptions. Thicker for stronger prescriptions.
  • Polycarbonate: More impact resistant and thinner than standard plastic. Often recommended for children and safety glasses.
  • High-index: Thinner, lighter lenses that reduce edge thickness for stronger prescriptions. Costlier but worth it for high prescriptions or for comfort.
  • Trivex: Similar to polycarbonate with better optics in some ranges; also impact-resistant.

Lens coatings and treatments:

  • Anti-reflective (AR) coating: Reduces glare from screens and headlights and improves cosmetic appearance by eliminating reflections. Particularly beneficial for night driving and frequent computer use.
  • Scratch-resistant coating: Adds a thin protective layer to help preserve clarity over time.
  • Blue-light filtering: Filters part of the blue-violet spectrum emitted by digital screens. Evidence about long-term eye health benefits is mixed, but many users prefer the reduced glare and perceived comfort for long screen sessions.
  • UV protection: Lenses that block UV rays protect the eyes from sun damage. Most lens types include UV protection by default, but verify the specification.

Progressive and bifocal lenses:

  • Bifocals have a distinct line separating distance and near zones.
  • Progressives offer a smooth gradation from distance to near vision without a visible line. They require precise vertical fitting heights and a break-in period while your brain adapts to finding appropriate zones.

When your prescription includes significant astigmatism, ensure the lab can handle cylinder and axis values accurately. Some ultra-budget providers may cap the cylinder range or charge more for high-cylinder prescriptions.

Cost trade-offs:

  • Basic single-vision lenses with minimal coatings often keep the total price under $40.
  • Add AR or blue-light coatings and upgrade to high-index materials and progressives, and the cost rises—sometimes approaching mid-range prices of brick-and-mortar options.
  • Decide which features you need. For example, if you frequently drive at night or work long hours at a computer, AR coating can meaningfully improve comfort and performance.

Finding the right frame: fit, material, and face shape

Frames determine comfort, stability, and how your glasses look. Two pairs with identical lens prescriptions can feel completely different based on frame geometry and materials.

Common frame materials:

  • Acetate: A sturdy plastic available in many colors and patterns. Offers a polished look and can be adjusted by opticians.
  • Metal alloys: Lightweight and sleek; may include stainless steel, aluminum, or other alloys. Nose pads often provide adjustable fit.
  • TR90: A durable, flexible polymer that resists warping and suits active lifestyles.
  • Titanium: Lightweight, hypoallergenic, and more expensive—commonly used in higher-end models.

Important fit measurements:

  • Lens width: Horizontal width of each lens; affects how large the frame appears on your face.
  • Bridge width: Distance between the lenses that sits on your nose; must match your nasal anatomy for comfort.
  • Temple length (arm length): Length of the side pieces that extend to your ears and over your head.
  • Frame width: Total width of the frame; should be close to the width of your face for balanced proportions.

Choosing frames for different face shapes:

  • Round faces: Angular frames with defined lines—rectangular or square—add contrast.
  • Oval faces: Most styles work due to balanced proportions; experiment with shape and size.
  • Square faces: Rounded or oval frames soften strong jawlines.
  • Heart-shaped faces: Wider bottoms or rimless styles balance a broader forehead.
  • Long faces: Taller lens heights and frames with low bridges shorten perceived length.

Practical tips:

  • Choose frames with adjustable nose pads if you have a low or flat nose bridge; they improve fit and reduce sliding.
  • Check temple length against a pair you already own and like. Even an identical frame shape can feel different if temples are too short or too long.
  • Consider frame durability based on lifestyle. Flexible TR90 or metal frames better survive daily rough use; acetate can scratch but is easily repolished by professionals.
  • When in doubt, order two inexpensive frames in different styles to test fit; return and exchange policies will determine how feasible this is.

Virtual try-on, photos, and the limitations of remote fitting

Virtual try-on technology uses augmented reality to superimpose frames on your face through a smartphone camera or webcam. The feature helps with style selection and gives a sense of scale, but it has limits.

What virtual try-on does well:

  • Shows relative frame size and how colors or patterns work with skin tone.
  • Helps you compare two or three frames quickly.
  • Reduces the guesswork around proportion.

What virtual try-on cannot replicate:

  • Physical comfort: nose pressure, temple tension, how the frames sit on your ears and nose.
  • Weight perception: high-index lenses and metal frames can feel lighter than cheaper plastic but virtual tools don’t convey that.
  • Subtle fit adjustments: small bends at the temple or nose pad tweaks performed by an optician.

If you buy online frequently, develop a short list of frame measurements that work for you—lens width, bridge, and temple length—and use those as a baseline. Keep a pair you love and measure it to compare with product listings. That reduces returns and improves fit success.

Returns, warranties, and quality control: what to expect with online purchases

Return policies and warranties vary widely among online retailers. Before ordering, verify the following:

  • Return window length and whether returns are free or require a return shipping fee.
  • Conditions for return: some sellers allow returns only for manufacturing defects, while others permit returns for fit or aesthetic changes.
  • Warranty coverage for lens coatings, frame breakage, and prescription errors.
  • Whether the company will remake lenses at no cost if the prescription is entered correctly but the resulting lenses have prescription deviations beyond acceptable tolerances.

If you receive glasses that don’t match your prescription, most reputable retailers will offer a remake or refund when you provide a copy of your prescription and proof of the error. Keep records—photos, order confirmations, and your original prescription—so you can escalate if necessary.

Optical labs that handle large volumes sometimes have higher rates of minor cosmetic defects, so expect small imperfections on very low-cost frames. If durability and flawless finishes matter to you, budget for slightly higher-priced options or brands with more rigorous QC.

Shipping considerations:

  • Standard shipping times vary. Factor in lead time, particularly with progressive lenses or complex orders.
  • International orders may face customs duties or longer delivery windows.
  • If you need glasses quickly, check expedited shipping options and their costs.

Customer service:

  • Look for options that include live chat, phone support, and clear instructions on how to handle remakes and returns.
  • Reviews often reveal how responsive and helpful customer service teams are when dealing with prescription or quality issues.

How Zenni compares with in-store opticians and other online brands

Pricing is Zenni’s headline advantage. Traditional opticians bundle eye exams, in-person fittings, and adjustment services with frames, which increases costs. In-store purchases usually include an optician’s on-site adjustments, which can be worth the premium if you value in-person customization, quick adjustments, and immediate troubleshooting.

Other online brands occupy different positions in the market:

  • Some competitors emphasize premium frames, designer collaborations, and home try-on programs, with prices that sit between Zenni and brick-and-mortar shops.
  • Others focus on hybrid models—both online ordering and physical showrooms—offering convenience plus the option for an in-person fit.

Consider your priorities:

  • If price and the ability to own multiple fashionable frames matter most, online low-cost providers offer an excellent value.
  • If you need complex, high-prescription work, surgically precise progressive fittings, or frequent adjustments, a local optician’s in-person service may deliver a better long-term experience.
  • A pragmatic approach: use online providers for everyday, backup, sport, or fashion frames and reserve high-investment lenses for in-office providers.

Real-world example: a parent buys two affordable pairs per child—one durable, impact-resistant pair kept at school and one spare at home. For the child’s primary long-term pair with specialized safety or tinted lenses, the parent opts for a higher-end local provider to ensure custom adjustments.

Practical scenarios and user profiles

Below are typical user cases showing how different buyers leverage online eyewear.

The multitool professional

  • Needs several pairs: an everyday frame with anti-reflective coating for long computer days, a lightweight travel pair, and a bolder frame for events.
  • Chooses a high-index lens for the main pair to reduce thickness and chooses polycarbonate for travel due to impact resistance.
  • Keeps precise measurements from a favorite frame to ensure new purchases match fit preferences.

The parent with young children

  • Buys multiple inexpensive pairs because kids lose and break glasses.
  • Prefers polycarbonate lenses for impact resistance and scratch coating.
  • Chooses frames with spring hinges or flexible materials to withstand rough handling.

The budget-conscious fashion fan

  • Rotates frames seasonally to match outfits.
  • Uses virtual try-on to preview shapes and colors.
  • Accepts minor cosmetic imperfections on cheaper frames while focusing on variety and style.

The person with a strong prescription

  • Invests in high-index lenses to reduce thickness and weight.
  • Adds anti-reflective coating to improve visual clarity and cosmetic appearance.
  • Verifies the optical lab’s ability to produce the necessary cylinder and axis values accurately.

Each profile highlights a decision tree: prioritize lens materials and coatings for vision and comfort; prioritize frame durability for kids and travel; prioritize high-index materials for stronger prescriptions.

Tips to reduce returns and increase satisfaction

  1. Measure and compare. Keep measurements of a pair you love and use them to shop online. Frame measurements are more reliable than pictures alone.
  2. Request monocular PDs when possible. Monocular PDs increase precision and reduce prismatic errors, particularly for stronger prescriptions.
  3. Start simple for your first order. Choose basic single-vision lenses with minimal coatings to test fit and comfort before ordering premium features.
  4. Read the return policy and budget in the cost of potential returns. Factor return shipping or remake fees into the total cost of trying multiple styles.
  5. Photograph yourself with a ruler across the bridge of your nose, looking straight ahead, for precise PD or progressive fitting height requirements when requested by the lab.
  6. Keep your prescription current. An outdated prescription raises the likelihood of discomfort and returns.

Caring for low-cost frames and lenses

Lower-cost frames and lenses still require basic care to extend life and maintain clarity.

  • Clean lenses with a microfibre cloth and lens cleaner or gentle soap and water. Avoid paper towels or clothing, which scratch coatings.
  • Store glasses in a hard case to prevent crushing and scratches.
  • Avoid leaving glasses in hot cars; heat can warp frames and damage coatings.
  • Tighten temple screws occasionally with a small screwdriver or take them to a local repair shop for adjustments.
  • Consider a lightweight anti-fog or anti-smudge treatment for busy users, but verify compatibility with existing coatings.

Routine maintenance helps low-cost eyewear perform well beyond initial expectations and often removes the need to replace items unnecessarily.

Final recommendations and a short purchasing checklist

Before ordering:

  • Obtain a current prescription and PD. Ask your eye doctor to print PD on the prescription.
  • Measure a favorite pair’s lens width, bridge, and temple length.
  • Decide which lens materials and coatings you must have versus nice-to-have add-ons.
  • Confirm return windows, remake policies, and warranty terms.
  • Start with one pair to test fit and optical quality before buying several.

Purchasing checklist:

  • Prescription (OD/OS) entered exactly as written.
  • PD provided and matched to the frame.
  • Lens type selected (single-vision, progressive, high-index, polycarbonate).
  • Coatings ordered (AR, scratch-resistant, blue-light if desired).
  • Frame measurements verified against an owned pair.
  • Return and warranty policies reviewed.
  • Shipping times noted if needed by a specific date.

Following these steps minimizes surprises and maximizes the likelihood that the eyewear delivers correct vision, comfort, and style.

FAQ

Q: How much does a basic pair of prescription glasses from Zenni cost? A: Basic single-vision frames with prescription lenses can start well under $40. Prices rise with upgraded materials, coatings such as anti-reflective or scratch-resistant options, high-index lenses, and progressive fittings.

Q: What is pupillary distance (PD) and why is it necessary? A: PD measures the distance between your pupils in millimeters and ensures the optical center of each lens aligns with your eyes. Correct PD reduces eyestrain and provides clear, comfortable vision. Labs use either a single PD or monocular PDs for increased accuracy.

Q: Can I use my existing prescription to order online? A: Yes, provided the prescription is current. Enter each value exactly as printed: Sphere, Cylinder, Axis, Add (for near vision), and PD if included. If you lack PD or have questions, contact customer support for guidance.

Q: How accurate are virtual try-on tools? A: Virtual try-on helps estimate style and proportion but cannot fully replicate physical comfort, weight, or nose pressure. Use frame measurements and compare them to a favorite pair to improve the chance of a good fit.

Q: Should I choose high-index or polycarbonate lenses? A: High-index lenses are thinner and lighter and are recommended for stronger prescriptions. Polycarbonate lenses offer impact resistance and are often chosen for children or active lifestyles. Choose based on prescription strength and how you will use the glasses.

Q: Are blue-light filters worth it? A: Blue-light filters may reduce perceived glare and eye fatigue for some users during prolonged screen time. Scientific consensus on long-term eye health benefits is limited, but many users report subjective improvements in comfort. Consider them if you spend many hours daily at screens.

Q: What if my online glasses don’t match my prescription? A: Reputable retailers will remake lenses or offer a refund when provided with the correct prescription and evidence of error. Keep your prescription, order confirmation, and photos of the glasses to support your claim. Review the retailer’s return and remake policies before ordering.

Q: Can insurance cover online eyewear purchases? A: Coverage depends on your plan. Some insurers reimburse with receipts for qualifying purchases, while others require in-network providers. Check your insurance terms or contact customer service to ask about receipts, forms, and eligibility for reimbursements.

Q: How long do progressive lenses take to get used to? A: Most people adapt to progressives within a few days to a few weeks. Proper vertical fitting height and correct placement of the progressive corridor are critical for quicker adaptation. If dizziness or persistent distortion occurs, consult the retailer or an optician.

Q: Are low-cost frames more likely to break? A: Lower-cost frames can be less durable than premium models, but many inexpensive frames provide satisfactory longevity when treated with care. Choose materials like TR90 or metal if durability is a priority, and store glasses in a hard case when not in use.

Q: Is it better to buy multiple inexpensive pairs or one expensive pair? A: The choice depends on priorities. Multiple inexpensive pairs offer variety and reduce worry about damage and loss. One expensive pair may offer superior materials, in-person fitting, and long-term durability. A hybrid approach—budget pairs for rotation and one premium pair for daily wear—works well for many people.

Q: What are common mistakes first-time online buyers make? A: Common errors include entering the wrong prescription values, forgetting to provide PD, misjudging frame size from photos, and ignoring return policies. Use exact measurements and start with a simple order to test fit and optical quality.

Q: Can I get polarized or transition lenses online? A: Many online retailers offer photochromic (“Transitions”) lenses and polarized options for sunglass conversions. Verify that the retailer supports these choices in prescription lenses and confirm the additional cost and delivery time.

Q: How do I measure PD at home accurately? A: Stand about 8–12 inches from a mirror with good lighting, hold a millimeter ruler across your nose, and look straight ahead at your reflection. Measure from the center of one pupil to the center of the other. Repeat a few times and average the results. Have a friend measure you for improved accuracy.

Q: Will a local optician adjust online-purchased glasses? A: Many local opticians will adjust frames purchased elsewhere for a small fee or sometimes for free as a courtesy. Call ahead to confirm policies and any potential costs.

This guide clarifies the practical steps and trade-offs of purchasing prescription glasses through low-cost online retailers. Accurate prescriptions and PD, careful attention to frame measurements, and a realistic expectation about virtual fittings greatly increase the odds that your online purchase will deliver clear vision and a comfortable, stylish fit.

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  6. Content Posted on Other Websites. We have not reviewed, and cannot review, all of the material, including computer software, made available through the websites and webpages to which babykidstore.com links, and that link to babykidstore.com. Baby Kid Store does not have any control over those non-Baby Kid Store websites and webpages, and is not responsible for their contents or their use. By linking to a non-Baby Kid Store website or webpage, Baby Kid Store does not represent or imply that it endorses such website or webpage. You are responsible for taking precautions as necessary to protect yourself and your computer systems from viruses, worms, Trojan horses, and other harmful or destructive content. Baby Kid Store disclaims any responsibility for any harm resulting from your use of non-Baby Kid Store websites and webpages.
  7. Copyright Infringement and DMCA Policy. As Baby Kid Store asks others to respect its intellectual property rights, it respects the intellectual property rights of others. If you believe that material located on or linked to by babykidstore.com violates your copyright, you are encouraged to notify Baby Kid Store in accordance with Baby Kid Store Digital Millennium Copyright Act ("DMCA") Policy. Baby Kid Store will respond to all such notices, including as required or appropriate by removing the infringing material or disabling all links to the infringing material. Baby Kid Store will terminate a visitor's access to and use of the Website if, under appropriate circumstances, the visitor is determined to be a repeat infringer of the copyrights or other intellectual property rights of Baby Kid Store or others. In the case of such termination, Baby Kid Store will have no obligation to provide a refund of any amounts previously paid to Baby Kid Store.
  8. Intellectual Property. This Agreement does not transfer from Baby Kid Store to you any Baby Kid Store or third party intellectual property, and all right, title and interest in and to such property will remain (as between the parties) solely with Baby Kid Store. Baby Kid Store, babykidstore.com, the babykidstore.com logo, and all other trademarks, service marks, graphics and logos used in connection with babykidstore.com, or the Website are trademarks or registered trademarks of Baby Kid Store or Baby Kid Store licensors. Other trademarks, service marks, graphics and logos used in connection with the Website may be the trademarks of other third parties. Your use of the Website grants you no right or license to reproduce or otherwise use any Baby Kid Store or third-party trademarks.
  9. Advertisements. Baby Kid Store reserves the right to display advertisements on your blog unless you have purchased an ad-free account.
  10. Attribution. Baby Kid Store reserves the right to display attribution links such as 'Blog at babykidstore.com,' theme author, and font attribution in your blog footer or toolbar.
  11. Partner Products. By activating a partner product (e.g. theme) from one of our partners, you agree to that partner's terms of service. You can opt out of their terms of service at any time by de-activating the partner product.
  12. Domain Names. If you are registering a domain name, using or transferring a previously registered domain name, you acknowledge and agree that use of the domain name is also subject to the policies of the Internet Corporation for Assigned Names and Numbers ("ICANN"), including their Registration Rights and Responsibilities.
  13. Changes. Baby Kid Store reserves the right, at its sole discretion, to modify or replace any part of this Agreement. It is your responsibility to check this Agreement periodically for changes. Your continued use of or access to the Website following the posting of any changes to this Agreement constitutes acceptance of those changes. Baby Kid Store may also, in the future, offer new services and/or features through the Website (including, the release of new tools and resources). Such new features and/or services shall be subject to the terms and conditions of this Agreement.
  14. Termination. Baby Kid Store may terminate your access to all or any part of the Website at any time, with or without cause, with or without notice, effective immediately. If you wish to terminate this Agreement or your babykidstore.com account (if you have one), you may simply discontinue using the Website. Notwithstanding the foregoing, if you have a paid services account, such account can only be terminated by Baby Kid Store if you materially breach this Agreement and fail to cure such breach within thirty (30) days from Baby Kid Store notice to you thereof; provided that, Baby Kid Store can terminate the Website immediately as part of a general shut down of our service. All provisions of this Agreement which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.
  15. Disclaimer of Warranties. The Website is provided "as is". Baby Kid Store and its suppliers and licensors hereby disclaim all warranties of any kind, express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose and non-infringement. Neither Baby Kid Store nor its suppliers and licensors, makes any warranty that the Website will be error free or that access thereto will be continuous or uninterrupted. You understand that you download from, or otherwise obtain content or services through, the Website at your own discretion and risk.
  16. Limitation of Liability. In no event will Baby Kid Store, or its suppliers or licensors, be liable with respect to any subject matter of this agreement under any contract, negligence, strict liability or other legal or equitable theory for: (i) any special, incidental or consequential damages; (ii) the cost of procurement for substitute products or services; (iii) for interruption of use or loss or corruption of data; or (iv) for any amounts that exceed the fees paid by you to Baby Kid Store under this agreement during the twelve (12) month period prior to the cause of action. Baby Kid Store shall have no liability for any failure or delay due to matters beyond their reasonable control. The foregoing shall not apply to the extent prohibited by applicable law.
  17. General Representation and Warranty. You represent and warrant that (i) your use of the Website will be in strict accordance with the Baby Kid Store Privacy Policy, with this Agreement and with all applicable laws and regulations (including without limitation any local laws or regulations in your country, state, city, or other governmental area, regarding online conduct and acceptable content, and including all applicable laws regarding the transmission of technical data exported from the United States or the country in which you reside) and (ii) your use of the Website will not infringe or misappropriate the intellectual property rights of any third party.
  18. Indemnification. You agree to indemnify and hold harmless Baby Kid Store, its contractors, and its licensors, and their respective directors, officers, employees and agents from and against any and all claims and expenses, including attorneys' fees, arising out of your use of the Website, including but not limited to your violation of this Agreement.
  19. Miscellaneous. This Agreement constitutes the entire agreement between Baby Kid Store and you concerning the subject matter hereof, and they may only be modified by a written amendment signed by an authorized executive of Baby Kid Store, or by the posting by Baby Kid Store of a revised version. Except to the extent applicable law, if any, provides otherwise, this Agreement, any access to or use of the Website will be governed by the laws of the state of California, U.S.A., excluding its conflict of law provisions, and the proper venue for any disputes arising out of or relating to any of the same will be the state and federal courts located in San Francisco County, California. Except for claims for injunctive or equitable relief or claims regarding intellectual property rights (which may be brought in any competent court without the posting of a bond), any dispute arising under this Agreement shall be finally settled in accordance with the Comprehensive Arbitration Rules of the Judicial Arbitration and Mediation Service, Inc. ("JAMS") by three arbitrators appointed in accordance with such Rules. The arbitration shall take place in San Francisco, California, in the English language and the arbitral decision may be enforced in any court. The prevailing party in any action or proceeding to enforce this Agreement shall be entitled to costs and attorneys' fees. If any part of this Agreement is held invalid or unenforceable, that part will be construed to reflect the parties' original intent, and the remaining portions will remain in full force and effect. A waiver by either party of any term or condition of this Agreement or any breach thereof, in any one instance, will not waive such term or condition or any subsequent breach thereof. You may assign your rights under this Agreement to any party that consents to, and agrees to be bound by, its terms and conditions; Baby Kid Store may assign its rights under this Agreement without condition. This Agreement will be binding upon and will inure to the benefit of the parties, their successors and permitted assigns.
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